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Price Electric Cooperative


Price Electric Announces New CEO!
The Price Electric Cooperative (PEC) Board of Directors is pleased to announce Jeff Olson as the organization’s new President and Chief Executive Officer (CEO). 
Olson started his career with Pierce-Pepin Electric Cooperative, Ellsworth, WI in 1990. In 2000, Jeff was promoted to his first VP position at Pierce-Pepin and presently serves as its VP of Engineering & Operational Technology. Jeff is no stranger to the PEC area; in the late 1990’s, Jeff spent a lot of time in the PEC area assisting with the development and maintenance of PEC’s computer network.
Jeff earned a Bachelor’s degree in Agricultural Engineering Technology from University of Wisconsin-River Falls in 1990 and Master’s degree in Computer Information Systems from University of Phoenix in 2001. Jeff also completed the NRECA’s Management Internship Program (MIP) in 2004.
Jeff has served on numerous Wisconsin, regional and national committees and task forces including 18 years as Chair of DPC’s Operations & Technology Advisory Committee (formerly the Standards Committee), appointee to Wisconsin’s Rural Energy Management Council and two positions with NRECA’s Cooperative Research Network (CRN).
With three daughters and one son, Jeff has spent most of his free time coaching youth sports. Jeff and his wife Teresa look forward to moving to the Northwoods and becoming active in the community.
“Our search process identified many strong candidates, but ultimately Jeff’s experience and leadership in our industry was the defining factor,” said Randy Kunsch, the Cooperative’s Board Chair. He went on to say, “We see many new opportunities and challenges ahead in our industry. It is important for the Board, Jeff and our dedicated employees to work together as a team to understand opportunities, meet these challenges and build upon PEC’s history of providing excellent services to our members.
Please join us in welcoming Jeff and his family to Price Electricity!


Price Electric is proud to supply electric services to 9255 member-owners at rural properties in our nine-county service area. PEC serves all rural areas of Price County, as well as portions of Ashland, Iron, Lincoln, Oneida, Rusk, Sawyer, Taylor and Vilas Counties. We strive to provide members with superior service, in keeping with the PEC Mission Statement “to provide access to safe, reliable, and affordable electric services.  From dairy farms to lake homes, we power rural areas so that our members can fully enjoy all that Wisconsin’s Northwoods has to offer.




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